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2024 LinkedIn-Edelman B2B Thought Leadership Impact Report

Edelman and LinkedIn collaborated on the sixth annual B2B Thought Leadership Impact Report to examine how thought leadership influences buying behaviours among B2B decision-makers and C-suite executives.

Thought Leadership

Misaligned and Misunderstood: Proving the Value of Thought Leadership

Thought leadership can be a powerful part of the marketing mix for companies looking to share actionable advice, new perspectives, and insightful data.

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