Navigating Trust within the Increasingly Complex World of Food & Beverage in Ireland
Edelman’s latest report for the Food and Beverage sector in Ireland, Eat. Drink. Trust., confirms what we have seen as an increasing reality: people expect more from food and beverage, looking to companies within the industry to step up and make a difference. And that action needs to happen here and now.
When we set out to investigate trust in the sector, the world looked and felt quite different. We knew how critical a role food and beverage played in people’s lives. Our objective was to better understand this in the context of trust, a topic Edelman has been studying for 20 years.
Since then, the COVID-19 pandemic has brought unprecedented levels of uncertainty, leading to a massive reset of priorities, and a focus on the essentials. Amid this crisis, it is reassuring to see how the food industry has shown up, met expectations, and in certain categories even grown from the crisis.
Our research shows that consumers have given new permission for the sector to operate. Through trends analysis, we uncovered debates across six topics, with varying opinions – many of which inevitably impact people’s trust and often leaves an opportunity for brands and business to provide clarity, offer a point of view and even to take a stand.
Download our Eat. Drink. Trust report today by completing the form below to learn how Irish food & beverage brands can build more trusted and resilient relationships with their customers during Covid-19 and beyond.