The constantly evolving universe of media and technology and the resulting fragmentation of consumer attention has resulted in a shift in how brands need to engage with consumers. We operate in a cross-connected, multi-stakeholder world where barriers between people and brands have been eliminated and consumers are empowered. Consumers spend more time watching video content across multiple screens - TV, the internet, mobile devices. They expect both shared value and mutual benefit in their relationship with brands.

By harnessing what people are most passionate about - sports and entertainment - brands can cut through the noise, tell their stories and become part of the conversation by organically infusing them into relevant content that gets people to act. Whether developing a multi-platform branded entertainment programme, building a relationship between a brand and a celebrity, executing a communications plan and strategy for a world-class sporting event or creating and activating a high-powered sponsorship, the worlds of sports and entertainment serve to build meaningful relationships and drive business results.