Every consumer has a store in their pockets now, which means retailers and brands alike have to behave differently. We combine deep consumer insight with an integrated approach to brand marketing, and a leading view on social media to reach and engage online influencers.

Edelman works with a number of high-profile retail brands on a range of projects and brand assignments. We know how to drive traffic, build engagement, attract attention and ultimately effect purchase decisions. We develop programmes that deliver genuine engagement: building communities, deepening brand trust, inspiring action and ultimately creating commercial return.