Today, Edelman is recognised as a leader in helping clients to engage in constructive social dialogue on some of the most critical issues of the day.
We believe that public affairs excellence focuses on building and managing long-term stakeholder relationships that are based on trust. We help clients navigate their institutional relationships, engage constructively in policy discussions and build meaningful public/private partnerships to drive their solutions for the most important societal issues.
Edelman's Public Affairs practice has a forward-looking insight into the trends shaping the environment our clients operate in and the strategies used to influence it. There are a number of key political and economic trends, the weakening of public trust in governments and democracy, a rapid advance in technological developments and the increasing threat of global societal issues that are shaping the way companies build long-term stakeholder relations, influence policy and build trust within society.
In other words, a significant transformation of power is in progress that affects policy decision-making. From a communications perspective, this means that the hierarchies of old are being replaced by more trusted peer-to-peer, horizontal networks. A new public opinion animated by citizens and consumers through real-time communication is disrupting intermediation and the traditional levers of power.