Whether you are manufacturing equipment for business customers or developing materials for global development, your industry is undergoing dramatic global change.
We know you’re facing dynamic and evolving customer needs, relationships stretched by geography and technology, and reputations at risk of trust-breaking events from within and outside your walls. Edelman helps clients not only manage, but take advantage of the opportunities inherent in this shifting global marketplace. This ability to leverage the relationship-oriented nature of B-to-B differentiates us, whether we’re guiding your sales force to use the perfect sales driver language, courting analysts for positive reviews, leveraging trade show events, or communicating your value throughout commodity price fluctuations.
The risks and needs within heavy industry and manufacturing-focused organisations require a broad range of communications care. Edelman’s B-to-B team provides:
- Marketing services to open and maintain competitive advantage, from lead generation to customer loyalty programmes, from facilitating customers’ online searches to introducing your brand into new vertical markets.
- Reputation and risk services such as crisis preparedness, public affairs and financial communications involving key global stakeholders. We can help inoculate your brand from risk and actively build trust in your organisation and supply chain.
- Deep, foundational corporate communications, from highlighting green supply chain practices and promoting social goodwill efforts, to helping align your labour force with the corporate vision.