Achieving cut-through at Ireland’s largest digital marketing conference, DMX. That is the challenge Edelman set in our second year as DMX partners. With 800 attendees, 40 speakers, and 5 streams over 1 day, we wanted to do something that would differentiate Edelman from other partners and tap into the rich conversation happening online with marketers and potential clients alike.

Introducing the Edelman Hot Desk. A live desk that illustrated through creative technology the skills of the Edelman team, giving attendees the opportunity to control all aspects of the desk and screens using their mobile device. Through linking the content to the great work of Edelman globally, we were able to showcase our skills and capabilities in an engaging way.

Coupled with this, Philip Trippenbach, Senior Planner at Edelman, took a key morning slot at DMX. The subject matter was The Critical Moment – how four trends are changing the way communications works.