Edelman

In an era when spending on traditional marketing is steady or declining, sponsorship in the arts, music, sports and cause marketing is on the rise. Why? Because as a cornerstone of relationship marketing, sponsorships give companies a way to create brand experiences.

Whether you’re a sports property looking to build your brand, a sponsor looking for ways to deepen your relationship with consumers or a media property with a story to tell, Edelman can develop, manage and publicise integrated programmes.

Edelman’s sponsorship team has a wide range of experience across a variety of industries. Examples include:

• We helped O2 secure the naming rights for the music venue formerly known as The Point Depot
• We also help O2 activate their sponsorship of the Irish rugby team
• We were responsible for all aspects of Diageo’s BudRising music property, from sourcing talent to staging events, in order to deliver a complete brand experience

Edelman’s proprietary process identifies appropriate and relevant opportunities for sponsorship and ensures maximum ROI, which is critical in today’s competitive environment. Our range of services includes creative marketing, brand management, sponsorship audits, evaluation techniques, strategic counsel, sponsorship exploitation planning, event management, hospitality, media relations and integrated marketing.