Edelman

In the dynamic and evolving communications landscape of Society 2.0 we know that traditional media is only one channel to reach our consumers. Technology has fundamentally changed the way people create, obtain and share information. The Internet, social media, and mobile devices are bringing people together in new ways. Edelman creates authentic communications programmes that enable conversation and collaboration between client companies, brands and their audiences for mutual gain.

Fundamentally we understand how Web 2.0 tools can be used from a communications perspective. Knowing how consumers use channels like Facebook, Twitter or SMS is key to helping organisations select the correct tools to achieve their communications objectives. Engaging audiences online does not mean simply setting up a social networking profile or doing marketing 101 through Twitter. Digital’s true place is at the heart of an integrated communications campaign.

Our Digital team is composed of communications professionals who understand the web and web experts who know how to communicate and innovate in the digital world. We practice what we preach and you’ll find our staff on blogs, twitter, social networks and Internet forums. By using these new channels, we’re in a position to tell you what works and what doesn’t.

We recently launched TweetLevel, a new measurement tool that calculates someone’s importance on Twitter. It takes into account the quality and quantity of someone’s tweets, how engaged and trusted a tweeter is, as well as how popular they are. It is free to use, so why not try out the service at TweetLevel.com