Edelman

The way in which an organisation and its management teams behave in a crisis has become just as important as the crisis itself. Companies must address parallel challenges head on: the actual issues or emergency situation, as well as the potential reputational fall-out if the organisation is not perceived to handle those issues in a timely and effective manner.

Edelman’s Crisis and Issues Management team is organised and equipped to deliver an integrated management and communications approach which helps companies to anticipate, prepare for and manage complex situations.

We offer clients round-the-clock support across the breadth of our global network. This spread is linked together by a virtual network of on-call crisis coordinators to ensure ready access to a range of experts who have wide knowledge and practical experience of the commercial, public, political, regulatory, legal, community and media challenges that arise and have to be managed when organisations and their management teams come under the glare of public scrutiny.

We stand ready to put together crisis teams, comprising the necessary mix of strategic counsel and hands-on support required to meet the needs of fast moving and volatile crisis situations. We deploy a range of proprietary tools and techniques that are tailored to the particular needs of our clients under our Crisis Preparedness Response which include:

• Risk analysis and issue landscaping processes that can be used to build integrated management and communications plans, procedures and systems
• Media and online monitoring, pick-up and alert procedures
• Online and offline plans and procedures which include dark sites and automated issue management systems

For companies and organisations with developed issues and crisis plans, we bring our experience and best practice from across industries and sectors to audit the effectiveness of management and communications aspects of those projected or in-place plans, procedures, systems and materials.