Edelman

We have reached the tipping point for a new worldwide interest in social causes. Activist celebrities, politicians, and the media have sent the message that “doing good” should now be part of everyone’s life.

Citizen consumers are listening and joining in, and increasingly they expect brands to make social purpose part of their DNA. As a result, brand managers, marketers and retailers are realising that their actions have ethical, social, and environmental impact.

Edelman believes that companies’ corporate social responsibility and sustainability strategies go beyond just reputation considerations and are directly related to business continuity, employee morale and market expansion. The aim of our Corporate Social Responsibility service is to help brands and organisations:

• assess whether it’s appropriate or viable to put a social cause closer to the centre of their brand’s proposition
• help identify the appropriate social cause
• amplify the social cause with a unique, differentiating, powerful idea
• create a relationship building and participatory campaign that delivers both return on investment and return on involvement