Edelman

Passion, maverick thinking and a commitment to innovation has kept Edelman as one of Ireland’s foremost Consumer Brand Marketing agencies for almost 30 years. We are known for ‘Hero Campaigns for Hero Brands’ – dedicated to building brands with credibility, integrity and tangible business results.

Our experience encompasses all sectors of the consumer landscape – fmcg, alcohol, food and drink, consumer technology, entertainment, travel, luxury and youth brands. Our capabilities extend from local activation via media relations, events and cultural collaborations to global hubbing and co-ordination of campaigns across multiple markets. They are united by a singularity of approach to embrace fresh thinking, exceed expectations and to make a difference.

In the dynamic and evolving communications landscape of Society 2.0 we know that traditional media is only one channel to reach our consumers. The consumer is now engaged at multiple points of influence but is also more discerning in which messages to trust. The rise of peer influence, the waning power of mass media and the importance of personalisation has meant that PR has had to evolve to facilitate credible connections with an increasingly empowered consumer. We are market leaders in understanding the expectations of such consumers and in developing relationship-based brand programmes to influence them.