Edelman

Experiential marketing creates engaging experiences that immerse consumers in the brand’s world and is without a doubt the most effective way to build relationships with a target market.

We live in a world where technology and other social forces have empowered the consumer to act as citizen marketer, activist and self-publishing journalist. Consumers today demand a dialogue and expect conversation and open exchange between brands, themselves and the communities in which they live. And because consumers are bombarded with over 5,000 messages per day, we have to find new and more potent ways to connect - more often, more consistently and more targeted. Media relations is still key to our business offering, but it must be placed in perspective with all the other channels of communication, and must be integrated with them to communicate in a fresher and more impactful way.

Our vision is to help client brands gain “share of relationship” through a series of relevant, engaging and impactful connections. Those connections include editorial, word of mouth and blogging, co-creation (of campaign ideas with real consumers), original content (developed and disseminated direct to consumers), sports and entertainment, social networking and grassroots/community-based outreach.