News
Key digital trends from Cannes 2011
The Social Practice have a great presentation from this year’s Cannes festival on key digital trends, including some key highlights from the past twelve months including the Old Spice campaign and Footlocker’s Sneakerpedia. It’s a compelling read from a strategic perspective on best practice on engaging with audiences and creating compelling content. You can view [...]
Edelman launch BlogLevel and new TweetLevel
Today, we’re excited to share with you two of Edelman’s latest innovations: BlogLevel, and the “2.0 version” of TweetLevel, originally launched in 2009. Both tools are designed to identify who is influential on a particular topic, in any language, on a designated platform. TweetLevel finds the influentials on Twitter, and BlogLevel does the same in [...]
Cathy Orr – Marketing Games in today’s social marketplace.
Cathy Orr, International PR Director, PopCap games, gives a brief talk on the secrets to PopCap’s success and the evolution of games and the markets in which they are sold.
Edelman Create Video About Social Media Usage In Ireland
Two of our Digital team, Piaras Kelly and Eoin Dowling, recently created a short infographic video on social media use in Ireland. Have a look at the video below to see how many people are using digital channels like Facebook, LinkedIn and Twitter and what exactly they are using them for. If you are interested [...]
Paul Farrell – How The Irish Times Is Adapting In The Digital Age
Paul Farrell, commercial director of the Irish Times, gives a brief summary of his MII Marketing @ Night talk on how the Irish Times is adapting in the digital age. The Marketing @ Night event takes place on Wednesday 9 March 2011, 6.30pm–8pm at Edelman PR, 5th Floor, Huguenot House, 35–38 Stephens Green, Dublin 2. [...]
Politicians must be reminded the electorate exists between elections
‘‘Democracy substitutes election by the incompetent many for appointment by the corrupt few.’ George Bernard Shaw REGARDLESS of our incompetence and their corruption, or indeed their incompetence and our corruption, democracy is the only show in town, and that show rolls in on Friday, Saturday and Sunday at a theatre near you. Don’t miss it, [...]
The Home Straight Is A Downhill Run To The Finish Line
Three days to go, they’ve rounded the final bend, and are in the finishing-straight with just a couple of fences to jump. The field is well strung out, and only a (most unlikely) major blunder can prevent the favourite winning — the issues for decision now are simply the distances between the contestants at the [...]
Edelman Trust Barometer – Enda Kenny T.D.
Here is a video of Enda Kenny’s address to attendees of the launch of the 2011 Edelman Trust Barometer.
‘Father of the Dáil’ in pole position to assume mantle of Taoiseach
This time next week it’ll all be over, bar the counting. A seemingly interminable election campaign, which feels like it has been running since the night of the bank guarantee on September 29, 2008, will have finally come to an end. Mind you, the count process mightn’t be a short, sharp one either, if you [...]
Edelman Trust Barometer – Ger Colleran, Irish Daily Star
Ger Colleran, editor of the Irish Daily Star, was one of our panelists at the launch of the Irish results of the Edelman Trust Barometer 2011. Here’s a video of his reaction to the findings.
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