Edelman

Father Ted writer Graham Linehan Tops the List Ahead Of Rick O’Shea and Dave Moore according to Edelman’s TweetLevel

Ireland’s most important celebrity twitterers have been unveiled today as part of the launch of TweetLevel in Ireland. TweetLevel is a new measurement tool that calculates someone’s importance on Twitter. It has been developed by Edelman, one of the world’s leading PR agencies, using a unique algorithm which takes into account the quality and quantity of someone’s tweets, how engaged and trusted a tweeter is, as well as how popular they are.

The ten most influential Irish celebrity twitterers are:
1. Graham Linehan TweetLevel score = 73
2. Rick O’Shea TweetLevel score = 65
3. Dave Moore TweetLevel score = 63
4. Mark Little TweetLevel score = 59
5. Nicky Byrne TweetLevel score = 59
6. Mark Feehily TweetLevel score = 53
7. Sean Moncrieff TweetLevel score = 51
8. Dermot Whelan TweetLevel score = 49
9. Ray Foley TweetLevel score = 45
10. Des Bishop TweetLevel score = 45

By entering their Twitter details into Edelman’s free online tool at www.tweetlevel.com, individuals can measure their own importance and rank themselves against a range of factors including influence, engagement, trust and popularity. TweetLevel allows individuals the opportunity to compare their own importance in the Twittersphere to that of their friends, colleagues and others they choose to ‘follow’.

Jonny Bentwood, Edelman’s Head of Strategic Analysis, created the algorithm at the heart of the TweetLevel. There are four result metrics:
• Influence – what you say is interesting and many people listen to it. This is the primary ranking metric;
• Popularity – how many people follow you;
• Engagement – how actively you participate within your community;
• Trust – do people believe what you say.

Each score is rated out of 100 – in other words, the higher your score, the more important you are.

Tweetlevel is free to use online at www.tweetlevel.com

For more information please click here: http://tweetlevel.edelman.com/about/