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The Marketing Institute of Ireland and UCD Michael Smurfit Graduate Business School have today launched their Consumer Market Monitor for Q2 2014, which shows that consumer confidence now stands at +8.4, an increase of over 19 points compared to the same period in 2013.
The data shows that the consumer economy is finally showing definite signs of recovery. Consumer confidence increased steadily through 2013, rising to a record level of +10 in Q1 2014, and this improving confidence has also begun to feed through into consumer spending.
Read more and see the full report.
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